The Age of Ads is Over. The Age of Authenticity is Here.
In 2025, the old ways of reaching consumers are broken. Gen Z has built an immunity to traditional advertising, creating a massive opportunity for a new model built on trust, narrative, and seamless commerce.
76%
of Gen Z actively avoid traditional ads, seeking genuine content over scripted commercials.
$1.67T
Projected Global Live E-Commerce Market by 2026, yet it lacks a compelling, narrative-driven format.
The Disconnected Student Journey
The Old Media's Decline
Linear TV viewership has been in freefall, making it an irrelevant channel for reaching the next generation of consumers. Digital-native platforms are the new town square.
A Student's Chaotic Funnel
From banking to fashion, today's student navigates a fragmented maze of ads, unverified advice, and clunky e-commerce sites. It's an inefficient, frustrating process.
The Solution: A Unified Content & Commerce Ecosystem
We replace the broken funnel with a single, authentic, and entertaining pipeline. Our reality show is the trojan horse for a powerful affiliate and data platform that guides the student journey from discovery to purchase seamlessly.
(The Show)
Raw, unscripted student life
(Live Shopping 3.0)
Story-driven product integration
(Affiliate Engine)
One-tap checkout, zero inventory risk
Riding a Tsunami of Market Growth
The Live E-Commerce Explosion
The live shopping market is not just growing; it's exploding. We are perfectly positioned at the intersection of content and commerce to capture a significant share of this expansion in the Western market.
A Diversified, High-Margin Monetization Engine
🛍️
Affiliate & Live Shopping
Commissions (15-30%) on every sale driven through our platform's seamless, story-driven content.
🤝
Brand Sponsorships
Premium fees for authentic, native integration of brands like Airbnb, Uber, and Zara into the show's narrative.
🎓
Scholarship Affiliates
A purpose-driven model where a portion of sales funds student scholarships, driving deep brand loyalty.
📈
Data as a Service (DaaS)
Subscription revenue from brands for access to anonymized, high-value data on student consumer trends.
🌍
Global Franchising
Licensing our proven model to operators in every major student city worldwide, creating a scalable global network.
👕
Future Merchandise
Building a powerful brand that can be extended into apparel, accessories, and other student-focused products.
Our Defensible Position in the Market
While others operate in silos of content, commerce, or data, we are the only player unifying all three into a single, cohesive ecosystem built for the next generation.
Fragmented & Transactional
🛍️ Amazon Live
🛒 B2B Shoppable Tech
Content-Rich, Commerce-Poor
Massive Scale, Low Authenticity
Unified & Authentic
☕ Two Shots of Espresso
Our Phased Path to Global Leadership
Phase 1: Pilot Launch
Launch 120-day pilot in Berlin, prove model, secure first brand sponsors.
Q4 2025
Phase 2: Expansion
Expand to a second major hub (e.g., London), scale content, build out proprietary app.
Q3 2026
Phase 3: Global Franchising
Launch franchise program, begin global rollout to NYC, Paris, Hong Kong. Introduce podcasts & merchandise.
2027+